I apologize for the effect our most recent commercial has had on the sales of our product, Sobe Life Water. I do realize now that this commercial has had a negative effect on the sales of Life Water. There are many reasons why I decided to hire the company I did and approve the ad as it was shown during the Super Bowl which I will do my best to explain to you.
My thinking on putting this ad on during the Super Bowl was that it would be something viewers would remember because it is unlike any other ad I have ever seen on during the Super Bowl. I also believe that this commercial shows what the product gives to you after drinking it and that is, life, hence the name Sobe Life Water. This ad was not accepted the way I intended and I did not reach my two main goals which was create an a memorable commercial and show what the our product can do for the consumer.
I do feel responsible for the damage done and that is why I have developed a plan of action to get the consumers to continue buying our product. In order to get this product back to being a well liked drink I plan to do a commercial that is the exact same except replace the lizards with attractive men and women. Sex sells in todays culture and I believe that an ad such as the one I am planning on making, with your approval, will cause consumers to forget the lizard ad and continue purchasing and enjoying our product.
Sincerely,
Kelly Renfro
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